Scotland Food & Drink - Working in collaboration with the in-house team, the task was to enhance and evolve the approach to PR and communications to improve impact, efficiency and outcomes. Key support included:
Strategic PR leadership
Planning and development
Capability building
Input to brand development
Edinburgh Whisky Academy - Following its launch in 2016, there was a need to focus energy on communications to define the brand and develop the wider strategy to achieve the desired messaging and positioning.
Brand development
Strategy and planning
Communications
Marketing support
Content development